Sponsored by: Al Lang Stadium
Total funds $3,500
Registration is closed.
Brief: Al Lang Field is the home of the Tampa Bay Rowdies soccer franchise, and other events including concerts and the “Saturday Morning Market”. What other uses, events, and/or activities should be considered to utilize this beautiful waterfront facility and activate St. Petersburg’s downtown on non-game days and throughout the rest of the year?
Opportunity: Al Lang Field is a 7,500-seat stadium located on approximately 15 acres of land on the waterfront of St. Petersburg’s vibrant downtown. A ballpark was first built on the site in 1923, and over the years has hosted Major League Baseball spring training for teams including the Braves, Yankees, Cardinals, Giants, Mets, Orioles, and most recently the Rays. The current stadium was built in 1947, and was reconstructed in 1976 and renovated in advance of the arrival of the expansion Devil Rays in 1998.
The Tampa Bay Rowdies of the United Soccer League began play at Al Lang Field in 2011, and the stadium has undergone additional renovations as a soccer facility. The Rowdies marked the revival of a historic Tampa Bay sports franchise and have developed a strong following in the Tampa Bay area. The team plays for “rowdy” crowds at Al Lang Field on 17 Saturday evenings from March through October each season. Al Lang Field has also hosted a concert series, and St. Petersburg’s popular “Saturday Morning Market” in the stadium parking lots each week from October through May.
These events serve as community entertainment and bring excited crowds to St. Petersburg’s surrounding downtown. The opportunity exists to explore additional events and activities for which Al Lang Field can be utilized on non-game days and other parts of the year. The facility presents a unique setting capable of being utilized for a wide variety of types of events, activities, and other programming from small to large and anywhere in between.
Challenge: Provide a pitch that envisions activities, events, and/or other programming that represents the best and maximum use(s) of Al Lang Field. The pitch should include (but not be limited to) a description of the recommended activities/programming and spaces utilized, frequency and dates/times of events, the target audience(s) and anticipated attendance, marketing and promotional ideas, and a summary level business plan including anticipated revenues and expenses.
The pitch is encouraged to be innovative and to include outside the box ideas. Activities do not need to be related to athletics, concerts, and existing activities. Amongst other things, participants may want to consider events and activities hosted within similar facilities in other cities.
Those providing the pitch can assume access to the full stadium facilities for potential events/activities including (but not limited to) the playing field, grandstands, concessions facilities, restrooms, and shops around the stadium. Proposed uses may range from larger events utilizing the full stadium to smaller events utilizing only one or more spaces within. Pitches will be judged on criteria including (but not limited to) fit for the facility and Tampa Bay Area events marketplace, community benefit, potential for positive impact in downtown St. Petersburg and surrounding communities, and profit generation and maximization.
Competition Agreement & Terms
Challenge Requirements: The following are the minimum requirements for successful challenge submission: Presentation of the pitch should be in Powerpoint format, however any additional videos or props are welcome. Potential activities over a one-year period should be presented and shall include: Description of the events, activities, and/or other programming including spaces to be utilized Why they are a good fit for Al Lang Field and Downtown St. Petersburg Potential frequency of events and dates/times Target audience(s) and anticipated attendance Open to the public or private event Event marketing and promotional ideas Summary level business plan including revenue and expense estimates All activities must be deemed safe and not put anyone in physical or mental harm Total length of pitch should be under 8 minutes Sign up in person January 23rd & 24th at the 2019 Synapse Summit at Amalie Arena, or online at www.synapsefl.com
Timeline: Announcement at Synapse Summit 2019 – Wednesday, January 23, 2019 at Amalie Arena Sign-Ups Begin in person at Synapse Summit and online www.synapsefl.com Registrants will be invited to a kick-off event and informational session at Al Lang Field in mid-February Presentations will be scheduled with a judges panel during the month of March Finalists will be selected to present at a finale event where one winner will be selected and awarded (all challenge participants invited to attend) First Prize Award: $3,500 Synapse fee: $1,500 Sponsored by the Tampa Bay Rays and Tampa Bay Rowdies